Privacy Policy


Last updated August 26, 2019

Keyhole is the data controller for the processing of your personal data. Keyhole determines the purpose and methods of data processing. Respecting your personal information is extremely important to Keyhole. Therefore, we have taken measures to ensure that your personal information is processed in a responsible and secure manner. All data processing at Keyhole is carried out in accordance with the Data Protection Regulation.


Personal data is information that can be directly and/or indirectly linked to a physical person, e.g., name, CPR number, address, telephone number, and email address.

Data subject means an identifiable natural person who can be identified, directly and/or indirectly, using a name, an identification number, location data, etc.

Data processing includes any activity involving the processing of personal data, such as collection, registration, and storage.

Data controller means the company that determines the purpose and methods of processing personal data and has ultimate responsibility for compliance with data protection regulations and data protection laws covering the processing of personal data it exercises.

Data processor means the entity that processes personal data on behalf of the data controller.



Keyhole only processes personal data that is necessary for us to provide you with our products and services. The personal data we collect depends on your relationship with Keyhole. Collection may include name, title, address, payment information, telephone number, email address, and credit history. Therefore, we only collect the personal data necessary for us to provide a service to you.

If you are a tenant, Keyhole collects information from you and various registers in connection with the credit assessment. You provide a number of personal data when applying for a guarantee. We then collect information from the CPR register and the debtor register. This information is necessary for us to fulfill our obligations under the Credit Agreement Act.

If you are a landlord, Keyhole collects information from you. The information that will be collected from you as a landlord is stated in the contract you draw up in collaboration with us. That is, Name, address, and account information. We also collect and use your IP address to investigate how you use our website, see more in the section on cookies.



Keyhole processes your personal data to (i) enter into a contract where you are a party, (ii) comply with contractual obligations to you as a beneficiary, and (iii) send information and direct marketing by email or otherwise (see also the marketing section). To process personal data for the above purposes, we must have a legal basis for each data processing activity. We process your personal data based on the following legal bases: That data processing is necessary to enter into a contract where the data subject is a party, or at the request of the data subject to take measures prior to entering into a contract, and to comply with our legal obligations as credit providers, including the rules of the Credit Agreement Act.



We process personal data, such as name, title, email address, and telephone number, to market our products and services directly to you. When we direct marketing to you, this is done via telephone, email, or our website. If you do not wish to receive direct marketing from us or do not want us to use your personal data for this purpose, you can unsubscribe from this via your login on our website or notify us by writing to



Your personal data will only be stored for as long as necessary to fulfill the purpose of the data processing. Your personal data will be deleted or anonymized when they are no longer relevant for the purpose for which they were collected.



Your personal data will only be transferred to the extent necessary to achieve the purpose of the data processing. Your personal data may be transferred to and used by Keyhole's possible future offices located within the EU/EEA. Keyhole uses data processors to handle certain tasks, such as operation and support of our IT environment, archiving, and sending information by email. This means that these data processors may also access personal data about you as a data subject. However, data processors may not process your personal data for purposes other than those we specify.

Keyhole has entered into data processor agreements with our data processors. The data processor agreement regulates the extent to which they may process your personal data.

Some of Keyhole's data processors may have parts of their activities in countries outside Denmark or the EU/EEA ("third countries"). If we transfer your personal data to a data processor in a third country, we take the necessary security measures and ensure that the transferred personal data is processed in accordance with applicable law. We enter into agreements with our data processors that contain clauses approved by the European Commission regarding the protection of personal data to ensure that they meet the required level of personal data protection. We will not share, sell, transfer, or otherwise disclose personal data beyond the terms of this privacy policy unless we are legally required to do so.



As a data subject, you have a number of rights. These are as follows:

- Right to access what information we process about you. By contacting us, you can request written documentation of the personal data Keyhole processes and how it is used in our business.

- Right to object to the collection and further processing of personal data. You are also entitled to object to the processing of your personal data and to demand that we correct, restrict, or delete personal data in accordance with what is stated in the Data Protection Regulation.

- Right to have us correct or delete incorrect information. We naturally do not want to process incorrect information, so you are welcome to contact us if this is your impression.

- Right to data portability. In certain cases, you are also entitled to request that the information you have provided to us be transferred to another data controller. We ask you to submit such requests in writing to Keyhole at

- Right to complain. If you believe that the processing of your personal data is being carried out in violation of the Data Protection Regulation, you have the right to lodge a complaint with the relevant data protection authority, which in Denmark is the Danish Data Protection Agency.

- Right to object to direct marketing. When personal data is used for direct marketing, you have the right to object to the processing. We ask you to submit such objections in writing to Keyhole at



Keyhole uses Cookies on our website. Cookies are small text files that are stored on your computer when you visit a website. Cookies are used for certain functions that improve our website for the user or provide us with statistics about the use of our website. Your consent is required before we can use your cookies for statistics. You give your consent by pressing Accept Cookies.

Everyone who visits a website must be informed about what cookies are used for. The user must be offered the opportunity to consent to the use of cookies to store or retrieve data, for example, on a mobile phone or computer. Most web browsers allow you to block cookies.



If you have any questions regarding the content of this privacy policy or wish to submit any of the above requests, please contact us: Keyhole ApS CVR: 40 32 03 77 -



DISCLAIMER: This privacy policy has been automatically translated for convenience. The original policy in Danish is the authoritative version. In case of any discrepancies or inconsistencies between the translated version and the original Danish version, the Danish version shall prevail.